E-COMMERCE OPTIONS
How to utilise e-commerce opportunities and make money from your website
NEW! From 06.09.05 wordserver™ will be available with an e-commerce solution. Now all you need to sell your photos online is a wordserver website and a Paypal account.
Your wordserver™ 2.0 website design and content management system offers you a high quality website system which is perfect for presenting digital images and photography.
Until recently adding a shopping cart and setting up a merchant account to accept payments was an expensive luxury. But not anymore!
Now wordserver offers an e-commerce solution you can add to your wordserver website for just £99 (+ VAT) and £25 (+ VAT) annually. All you need is a PayPal account and you'll add limitless earnings potential to your website within hours.
You may also consider combining your e-commerce website with one or more of the following e-commerce solutions:
1. eBay shop combined with your wordserver web site. Using an eBay Shop, you can sell your digital photography online and rely on eBay to handle the ordering system, while PayPal can take care of the transactions with relatively low rates.
You can price your graphics on your wordserver website gallery pages and lead your customers to your eBay shop to make a final purchase.
If you also produce prints of your work, the eBay model is a perfect market to get exposure for your work.
2. Stock photography websites Using stock photography web sites to present and sell your digital photography is similar in principle to the eBay model, but costs (the commission that the stock website takes) are likely to be higher. The trade-off is that you get more exposure this way with a captive market of buyers.
Please see our Special Feature on stock photography sites.
3. Affiliate programmes Using affiliate programmes such as amazon.co.uk for digital photography related books, PC equipment and other related products may help to increase your revenues. If you are adding any additional content on your website, consider what your audience may be interested in and search for reputable suppliers that offer a generous Affiliate programme.
Your wordserver website features an automatic Affiliate and Referral programme that will earn you £50 (exc. VAT) commission for every new subscriber you can refer to us. If you know three people or businesses that would be interested, it could pay for your set-up fee!
4. Combined revenue sources If you are a digital photographer producing prints and digital images, your e-commerce enabled wordserver 2.0 website, with additional content relating to digital photography would enable you to seek revenue from the following sources:
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Your own website attracting customers via search engines and other marketing;
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The eBay Shop model for print sales and handling transactions;
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One or more stock photography sites for digital images and photographs;
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Affiliate programmes like Amazon or other suppliers to review books, DVD’s, videos, software, PC and digital photography equipment and related devices
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The wordserver 2.0 referral programme.
Please note This information is provided as a guide and we can not guarantee that you will gain revenues from any of these sources. However, the popularity of such programmes demonstrates their potential. If you have a high quality, content rich website, that attracts traffic, you will have a good chance of success. Any omissions or errors are accidental. astutech are not responsible for external web sites.
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What you get with wordserver™ 2.0:
quality web design 1 x home page 1 x content page 4 x gallery pages with 16 layout options 4 x photo display page 1 x feedback form 1 x thank you page secure login user-friendly admin free upgrades affiliates programme 24 hour support
All this for just £150 (+ VAT) set-up and £99 (+ VAT) per year for hosting.
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